Full-Service Public Relations
For those who are looking to make a big splash.
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You're a brand or business that is eager to build credibility and garner meaningful brand exposure but doesn't have the media connections (or the time) to achieve that goal. We partner with a variety of brands across different industries, from startups and entrepreneurs to eCommerce brands and beauty brands, to medical professionals and nonprofits, and from interior designers to realtors.
We operate as an extension of your team to support your brand credibility, step up in a crisis, and turn your core messaging, values, and mission into a compelling story for the media to cover.
Full-Service Public Relations may be a good fit for you if:
You're a brand or business that is eager to build credibility and garner meaningful brand exposure but doesn't have the media connections (or the time) to achieve that goal. We partner with a variety of brands across different industries, from startups and entrepreneurs to eCommerce brands and beauty brands, to medical professionals and nonprofits, and from interior designers to realtors. We operate as an extension of your team to support your brand credibility, step up in a crisis, and turn your core messaging, values, and mission into a compelling story for the media to cover.
Full-Service Public Relations includes:
We build out custom scopes of work for each client. Here's what we offer:
Creating and implementing a comprehensive high-level media public relations plan and quarterly close-up public relations plans to maximize pitching and profile opportunities and find storytelling angles relevant to editorial calendars, trends, news, and more.
Building and maintaining a targeted national media list unique to the client's brand, audience, strategy, and goals.
Proactively pursuing positive stories and opportunities for features while responding to inquiries - targeting all forms of media, including broadcast, digital, podcast, and print publications, as appropriate for each opportunity.
Contributing amplification ideas for press placements.
Creating and distributing press releases as needed.
Creating media kits, talking points, fact sheets, other press materials, etc., as needed.
Serving as your brand's news bureau for outgoing and incoming news or inquiries.
Identifying thought leadership opportunities for expert positioning.
Crisis Communications (we allow an additional 5 hours per month, just in case.)
Consistent and transparent communication designed to fit whatever communication style suits our clients best.
Full access to a brand-specific public relations report via Coverage Book, which is used as a benchmark for success and details coverage views, domain authority, social media shares, online readership, and backlinks.
Mid-month public relations status updates with details of confirmed interviews or interested media, published press placements, and pending press placements.
Monthly public relations meetings to review the current month's public relations efforts, what's to come in the following month, and forecasting for strategic positioning and opportunities.
Optional Monthly Add-On: Awards and Speaking Engagement Submissions
Identifying and coordinating speaking opportunities and strategic thought-leadership positioning.
Creating and maintaining a growing list of award submissions, identifying opportunities, and submitting award applications on behalf of the client.
Investment: Based on scope of work, starting at $5,000/month
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