Case Studies
Fresh Starts Registry
Current Gracie PR Client
Opportunity:
Fresh Starts Registry, a startup founded by two sisters, launched in 2021, hired Gracie PR to garner national press coverage to increase brand awareness for their company. Fresh Starts Registry is a first-of-its-kind platform built to support those going through brave and bold changes, such as divorce, job changes, coming out, living through grief, and more, by revolutionizing the art of starting again.
Strategy:
Gracie PR created and executed a comprehensive public relations plan targeting national publications focused across multiple aspects of the brand. Through Gracie PR's efforts, Fresh Starts Registry's brand was placed at the forefront across digital, broadcast, podcast, and social media. By focusing on multiple story angles, Gracie PR garnered multiple national press placements, which resulted in Fresh Starts Registry seeing a 196% increase in new contracts and a 553% increase in revenue growth. Additionally, due to the campaign's success, Gracie PR re-signed Fresh Starts Registry for four contracts...so far.
Results:
Placements Pending: Updated July 2024
PRESS PLACEMENTS: 817
ONLINE READERSHIP: 6.73B
COVERAGE VIEWS: 42.2M
AVERAGE DOMAIN AUTHORITY: 75
NEWSLETTER SUBSCRIBERS: 16M
SOCIAL MEDIA SHARES: 25.1k
NOTABLE PLACEMENTS:
Testimonial:
Working with Beth Booker at Gracie PR has been one of the most transformational working relationships of my life and for our business. The dedication and effort Beth puts into her clients is palpable, but the belief in us and our mission is something that cannot be duplicated or faked. Beth has come full force into our company, Fresh Starts Registry, as a force of evangelism and support. The way she guides and buttresses us is unparalleled. Publicist is a new relationship for my co-founder and me, and we cannot imagine working with anyone more dynamic, intelligent or sensitive. Our message is nuanced and particular, and Beth understood immediately and strategized from there so brilliantly, diligently and with such exacting precision. Hiring Beth was an investment in her services and in ourselves. She boosts us more than we could have imagined and bolsters us when we need it the most.
Kenna Kunijo
Opportunity:
Kenna Kunijo, a Charlotte, NC-based salon, was founded in 2018 by two friends and master stylists, Kenna Ehman and Lauren Kunijo. Their mission is to provide quality craftsmanship using products close to nature, prioritize inclusivity, support their community through charitable initiatives, and provide an extraordinary culture for all employees that challenge the status quo of the beauty industry with a focus on prioritizing mental wellness. Kenna Kunijo hired Gracie PR for an initial 6-month public relations contract before signing a new contract for an entire year. Their goal was to establish themselves as experts in the beauty industry and highlight their expertise across hair, makeup, and beauty to attract new stylists and position themselves as thought leaders.
Strategy:
Gracie PR created and executed a comprehensive public relations plan targeting national beauty and lifestyle publications to feature Kenna and Lauren as experts and thought leaders. Through Gracie PR's efforts, Kenna Kunijo's brand was placed at the forefront across multiple media verticals. Through Gracie PR's media relationships, Kenna Kunijo was quickly established as a go-to expert source.
Results:
Placements Pending: Updated May 2024
PRESS PLACEMENTS: 58
ONLINE READERSHIP: 4.47B
COVERAGE VIEWS: 11.78M
AVERAGE DOMAIN AUTHORITY: 81
NOTABLE PLACEMENTS:
Testimonial:
This is my first time working with a PR firm for my small business. When hiring Gracie PR, I knew they had a fantastic reputation, but I have to say I am honestly astounded! They are very intentional about our placements and the quality of the work the associated writer puts out. I will never work with another PR firm other than Gracie. They have an attention to detail that is unmatched. I never have to come back to any questions I ask. If I forget to respond to a placement, they are so kind to remind me when I know they are indeed busy! Everyone is organized, professional, and kind.
Dr. Whitney Casares
Opportunity:
Dr. Whitney Casares, MD, MPH, FAAP, a Stanford University trained board-certified pediatrician, CEO and Founder of Modern Mommy Doc, an American Academy of Pediatrics spokesperson, and nationally recognized maternal child health expert hired Gracei PR to support the release of her third book, Doing it All: Stop Over-Functioning and Become the Mom and Person You're Meant to Be to garner national press coverage to increase brand awareness and sales for her book while positioning Dr. Whitney as an expert source in parenting, pediatrics, work-life balance, burnout, and self-care.
Strategy:
Gracie PR created and executed a comprehensive public relations plan targeting national publications across parenting, health, work, finance, business, and more. Additionally, Gracie PR implemented a thought leadership strategy for contributor pieces to supplement earned media, and through Gracie PR's efforts, Dr. Whitney's expertise and Doing it All were placed at the forefront across digital, broadcast, podcast, and social media.
Results:
Placements Pending: Updated May 2024
PRESS PLACEMENTS: 104
ONLINE READERSHIP: 4.4B
COVERAGE VIEWS: 5.23M
AVERAGE DOMAIN AUTHORITY: 73
SOCIAL MEDIA SHARES: 64.4k
NOTABLE PLACEMENTS:
Selenite Beauty
Opportunity:
Selenite Beauty and The Spa at Selenite hired Gracie PR to garner national press coverage to increase brand awareness for their products and spa services, in addition to positioning them as experts in the beauty, wellness, and spa space. Selenite Beauty is a clean beauty boutique with a brick-and-mortar location in Charlotte, NC and an eCommerce retailer with consciously curated and ingredient-forward beauty products. With a total body approach to wellness, Selenite Beauty is also home to The Spa at Selenite, an award-winning premier wellness destination for holistic facials, massages, and more.
Strategy:
Gracie PR created and executed a comprehensive public relations plan targeting national publications across beauty, lifestyle, wellness, and business. Through Gracie PR's efforts, Selenite Beauty and The Spa at Selenite’s brand was placed at the forefront across digital, broadcast, podcast, and social media. By focusing on their total body approach to wellness across the retail and spa component of their business, Gracie PR garnered multiple national press placements across expert positioning, spa services, and products.
Results:
PRESS PLACEMENTS: 23
ONLINE READERSHIP: 4.33B
COVERAGE VIEWS: 7.46M
AVERAGE DOMAIN AUTHORITY: 84
NEWSLETTER SUBSCRIBERS: 540k
SOCIAL MEDIA SHARES: 21.6K
NOTABLE PLACEMENTS:
Madelyn LaRouche, Registered Dietitian
Opportunity:
Madelyn LaRouche, a Registered Dietitian, hired Gracie PR for Essential Public Relations to garner expert positioning within national press coverage. With a personal history of struggling with an eating disorder when she was younger and later being diagnosed with ADHD at age 29, Madelyn has always been passionate about learning about the intersection of ADHD and disordered eating and helping others to heal their relationship with food and eating. Through that ethos, she provides a program called Food Freedom with ADHD, which supports her clients in learning how ADHD can fuel dysfunctional eating and what to do about it.
Strategy:
Gracie PR utilized reactive pitching efforts targeting national publications, positioning Madelyn as an expert in her field. Through Gracie PR's efforts, Madelyn LaRouche's brand and expertise were placed at the forefront across digital and social media. Gracie PR garnered over 30 national press placements, which resulted in 5.37M media impressions.
Results:
PRESS PLACEMENTS: 33
AVERAGE DOMAIN AUTHORITY: 84
ONLINE READERSHIP: 5.6B
COVERAGE VIEWS: 5.52M
NOTABLE PLACEMENTS: