We’re Getting Divorced: Fresh Starts Registry and Divorce.com Launch New Campaign
Fresh Starts and Divorce.com Partner to Empower People Through Divorce Announcements and Reclamation of Self-Joy This Wedding Season
(NEW YORK) –– Move over, weddings. Divorce is having a glow-up with divorce parties, rings, registries, and announcements hitting the mainstream with one shared theme: divorce is a celebration and a reclamation of self-joy. Fresh Starts Registry, the first support registry and only divorce registry and Divorce.com, the leading platform in providing a cost-effective, online alternative to attorney-led divorce, announced their official partnership in March 2024, focusing on their shared goal to ease the journey and reduce the overwhelm and isolation felt through the divorce process. This June, as wedding season kicks off, Fresh Starts and Divorce.com proudly launch a joint campaign supporting the one announcement that’s often overlooked: the divorce announcement.
“The ending of a marriage, and especially the announcement and speculation of that ending, has been spoken about behind the scenes in secrecy as gossip for far too long. We all know the rumor mill that starts when people start noticing changes on social media,” says CEO of Fresh Starts Registry, Olivia Dreizen Howell. She continues, “Your divorce story belongs to you and you alone, and there’s no better way to empower yourself on a fresh start than taking control back of your own narrative.”
Cultural attitudes toward divorce have become considerably less negative, and simultaneously, platforms and businesses like Fresh Starts Registry and Divorce.com, which aim to support people before, during and after divorce, have become more prevalent. Weddings and babies, the beginning of something new, have always been celebrated. From hard launching on social media to sharing wedding photos, digital culture is filled with announcements. Now, overcoming the ending of a marriage, sharing your story, and having a sense of empowerment or autonomy over one's life is also worth celebrating.
“Sharing your divorce announcement helps to end the news cycle, especially if you have kids, and helps you and your family move forward through the process in a healthy, unified way,” says CEO of Divorce.com, Liz Pharo. “Owning your divorce, sharing your story, and being direct about it with the people in your life, whether privately or publicly, allows you and your ex-spouse to fill in the blanks that would have otherwise been filled with the wrong information.”
On June 3, 2024, Fresh Starts Registry will release the first episode of a 10-episode special season of their (globally ranked in the top 2%) podcast, A Fresh Story, in partnership with Divorce.com, emphasizing the importance of divorce announcements and the empowerment of owning your divorce narrative and featuring interviews from reality stars to influencers.
“The inherent power of announcing your divorce is that you control the narrative. You can't ever control what other people are going to say, but if you can come from your own space and comfort level to share whatever it is you want to share, you get to feel like you're in power,” says Rachel Sobel, a guest on the forthcoming special season of A Fresh Story. She continues, “Divorce makes you feel so powerless. Divorce makes you feel small, and it makes you feel like you failed. If we could flip the script a little bit and own it, I think we could change the narrative and empower a lot of people.”
Another divorce announcement season guest, Scarlett Longstreet, shared, “Whether or not you want to announce the end of your marriage is 100% up to you, and you don't owe anybody any information– people can feel really entitled.” She adds, “People are always going to chatter and have opinions, but I wanted to have a say about what was going on in my life. Whether we normalize or desensitize it, it's still going to happen. So why not support our loved ones through it?”
About Fresh Starts Registry:
Launched in 2021 out of Long Island, N.Y., Fresh Starts Registry, which has since been named “the first divorce registry of its kind” by Forbes, is a first-of-its-kind platform built to support those going through brave and bold changes, such as divorce, job changes, coming out, living through grief, and more, by revolutionizing the art of starting again. Founded by two sisters after going through back-to-back substantial life changes, Olivia Dreizen Howell, co-founder and CEO, ending an 8-year marriage and Jenny Dreizen, co-founder and COO, ending a 10-year relationship and breaking off an engagement, Fresh Starts Registry is the first divorce registry and only support registry providing support in two ways that are entirely free to a user of their platform, aka a "Freshie:" a free registry builder and free access to 100+ vetted and essential experts to empower their users on their journey forward to eliminate the overwhelming feeling of starting fresh. To learn more, visit Fresh Starts Registry here.
Connect with Fresh Starts Registry: Instagram | Twitter | TikTok
Seen In: Fast Company, HuffPost, TODAY, The New York Times, Fortune, The Wall Street Journal, New York Magazine, Forbes, NBC News
About Divorce.com:
Divorce.com, led by Laura Wasser, one of the country's most successful divorce lawyers and founded by Liz Pharo, CEO, is transforming the divorce process by making it a cost-effective, online alternative to attorney-led divorce, alleviating stress and saving time for all parties involved and compliant in all 50 states and Canada, helping over 1 million individuals access an affordable path to divorce. With three uncontested divorce services and one contested divorce service ranging in price from $599 to $1,999, Divorce.com costs 80-90% less than attorney-led divorces, which cost between $20k and $40k.To learn more, visit Divorce.com here.
Connect with Divorce.com: Instagram | Twitter | TikTok
Seen In: The New Yorker, Los Angeles Times, Cosmopolitan, Fortune, People, CNBC, Forbes
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MEDIA CONTACT: Beth Booker, Gracie PR | e: beth@graciepr.com | c: 724-462-1320
