An excellent public relations strategy brings many tactics to the table, with pitching at the forefront. Through our pitching efforts, we use two core ways to consider and propel our efforts forward: proactive pitching and reactive pitching.

In the world of a publicist, we start celebrating Mother’s Day in February and Christmas in July. Why? Because that’s what we’re pitching during those months. Public Relations media outreach strategy is divided into two categories: Long Leads and Short Leads.