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Meet Georgi Enthoven
Georgi Enthoven is an international thought leader, trusted advisor, and first-time author of Work That’s Worth It. Her debut book guides individuals on transformative journeys to fill their career hours with significance, benefiting both themselves and the world. An optimist at heart, Georgi excels at recognizing potential in others.
She passionately believes that business can be a powerful force for positive change, driving her to elevate empathetic and kind-hearted individuals into leadership roles. Driven by a passion for contribution and a relentless focus on solving real-world problems, she has worked with organizations as a founder, operating in executive roles and board positions, both for-profit and not-for-profits.
Georgi is a distinguished alumna of the University of California at Berkeley, and Harvard Business School, where she earned her master’s in business administration. Her unconventional career path, which she describes as ‘taking the scenic route,’ is united by a common thread of meaningful contribution. Having lived in more than half a dozen countries—South Africa, Canada, the United Kingdom, Australia, Mexico, and the United States—Georgi possesses a global perspective, particularly on the dynamics of emerging markets.
Outside her professional endeavors, Georgi places family at the forefront of her priorities. Her love for adventures, or “Adventuras,” reflects her commitment to prioritize experiences over material possessions. She lives in San Francisco, CA, and shares her life with her loving husband Roberto, and three bi-cultural children, Sienna, Oliver, and Patrick, who bring joy and richness to her life every day.
If you are seated next to her at dinner, she is likely to ask what you care about, versus what you do.
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Work That’s Worth It: The Ambitious Professional’s Guide for a High-Impact, High-Reward Career
Launch Date: April 8, 2025
Formats: Paperback (Print-on-Demand), with plans for audiobook and eBook.
Genre: Non-fiction, Careers, Self-Help
Did you know the average person spends 90,000 hours of their life working? At least one-third of our adult lives are dedicated to the work that we do and the career that we build, but many adults today experience burnout and regret, choosing salary over impact. Now imagine if those hours could do more than just pay the bills––what if they could make a significant difference in the world?
In Work That’s Worth It, Georgi Enthoven shows you how to transform your career into a powerful force for good without sacrificing your income. Through inspiring stories of social entrepreneurs, impact investors, and corporate innovators who solve real-world problems while building successful careers, this book will teach you how to create an upward spiral where your success fuels the greater good—and vice versa, offering the tools and insights to help you unlock growth, fulfillment, and purpose.
With practical guidance and instructed activities to help you narrow down your path to success, Georgi Enthoven is the motivating voice to help you understand that your work in the world matters. What you dedicate your time and energy to can have a lasting impact on the world and the communities around you. Whether you’re a young professional torn between passion and practicality or simply searching for a deeper meaning in your work, Work That’s Worth It is your guide to crafting a career that truly matters.
“Georgi Enthoven has a compelling idea—you have about 90,000 hours in your working life, and the key to your well-being is to use those hours to do good. Rather than chasing money, tune in to your heart. I’ve been privileged to mostly be able to do this in my life and can attest to how well it works. Having a purpose that aligns with Mother Nature gives me a reason to get up early and savor each day.”
—Craig Foster, filmmaker, My Octopus Teacher and founder, Sea Change Project
“The ability to uplift others—the essence of true leadership—is built on a foundation of self-understanding and purpose. Georgi Enthoven's Work That's Worth It is a crucial starting point for young professionals seeking to build this foundation. By guiding readers to leverage their careers as a force for good, Enthoven is nurturing the authentic, impactful leaders our world needs.”
—Frances Frei, professor, Harvard Business School
“What we are born with is only one half of the puzzle. What we do with what we have makes the difference and expands the world. Work that Worth It illustrates how no one is too small to achieve success or make that difference, and the world is waiting for your contribution!”
—Judy Wilkins-Smith, author, executive coach, and trainer
“Georgi Enthoven’s forthcoming book, Work That’s Worth It, is the book that every college graduate should read before embarking on their career.”
—Jack Canfield, best-selling author and cofounder, Chicken Soup for the Soul
Reviews
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Work That’s Worth It Podcast
Launching February 2025
The Work That’s Worth It podcast, hosted by Georgi Enthoven, explores how professionals across industries are reshaping traditional notions of success. Through candid conversations with “Disruptors for Good,” the podcast highlights individuals who have successfully aligned their careers with their values, achieving both personal fulfillment and meaningful impact.
Each episode examines how these leaders navigate the complex balance of financial compensation and social contribution, offering real-world examples of professionals who are redefining career success in ways that reflect the changing priorities of the modern workforce.
The podcast launches at a time when more young professionals are grappling with eco-anxiety, workplace dissatisfaction, and the desire for a broader definition of success. With its focus on actionable insights and diverse perspectives, the Work That’s Worth It podcast aims to serve as a resource and source of inspiration for professionals looking to make their career hours truly matter.
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