We are so excited to get started with you on your mini branding process. The key is to start the branding process with a clear direction. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with a marketing professional when you know what you want!

Company/Brand Mission Statement *

This is a sentence or two that explains your company or brand's goals. It should also weave in some information about what your organization is and why it exists.

Product + Services Positioning Statement *

This is very similar to your brand mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”

Benefit of your product/service *

Does it save your customers money? Does it make something easier for them? Think about how exactly you’re helping your target audience!

Five words that represent your brand

Think about your brand’s personality. How would you describe it? Think of adjectives like Fun, Professional, Daring, Trusting, etc. We will send you a full list to choose from!

Three messages your brand needs to communicate *

Why does your brand matter? These messages should be relevant to your target audience.

Value Proposition

How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

How does your brand range between these characteristics? *

Masculine

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Feminine

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Simple

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Intricate

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Neutral

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Colorful

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Conservative

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Extravagant

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Approachable

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Authoritative

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Necessity

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Luxury

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Fun

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Serious

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Professional

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Casual

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Modern

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Classic

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Sporty

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Elegant

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Extreme

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Safe

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

What colors represent your brand? *

What colors would you not like to see? *

What words would you use to describe your brand’s image?

What words would you not want used to describe your brand’s image? *

What attributes and/or emotions do you want associated with your brand? *

What attributes and/or emotions would you not want associated with your brand? *

How would you describe your brand to a friend? *

How would you describe your brand's style? *

What other brands would be your brand's friends? *

Where would your brand hang out? *

Which logos inspire you?

Anything else you feel we should know about your brand values, attributes, or style?