DIGITAL MEDIA

HOUSE OF NOMAD

  • Leading interior design studio and storefront House of Nomad brought us on for a social media audit, website audit, and website content creation. We also led the public relations and influencer marketing efforts for the opening of their second storefront in Charleston, SC in the Fall of 2020. Due to the nature of the climate of COVID-19, we put together a plan that adhered to and abided by all CDC recommendations while planning and executing coordinated media appointments and a socially distanced influencer preview event that was memorable, impactful, and exciting.

  • -We performed an audit on House of Nomad’s paid and organic analytics and performance history and provided a detailed report with our findings for improved performance and cohesive brand messaging.

    -We performed an audit on House of Nomad’s website for their interior design studio and their shop and provided a detailed report with our findings for improved performance and cohesive brand messaging.

    -We provided marketing and public relations consulting across website content development, public relations research, competitive analysis, digital strategy, content strategy and social media marketing strategy.

    - We created and distributed a press release announcing the expansion of House of Nomad to Charleston, SC, in addition to proactively sending media pitches to national and regional media.

    -We coordinated media appointments with reporters, editors, and bookers at key media publications, outlets, programs, etc. in Charleston, SC via spaced appointments throughout the day at their storefront the day before the opening.

    - We planned and executed a socially distanced influencer preview event the evening before the opening day with key Charleston influencers and tastemakers to promote the opening of the new storefront. With attention to safety based on the climate of the pandemic, we provided time slots to limit the number of guests in the store.

    -We created a one-sheet with all information on the House of Nomad brand and shop.

    - We coordinated food and beverage for the event by partnering with a Charleston bakery to provide treats for the event. We also arranged beverages for guests including local beer and wine.

    - We organized and prepared gift bags that were provided to all event attendees and media.

  • We performed website and social media marketing audits across both the House of Nomad and Shop House of Nomad platforms. We provided one-on-one consulting with our findings, supplying recommendations and a full report with feedback and best practices. We provided clean, SEO-focused copy for both the House of Nomad and Shop House of Nomad websites and a complete social media content and marketing strategy. We created and distributed a press release, curated proactive pitches, designed a branded and informative one-sheet, created a branded invitation, hosted media appointments and planned and executed an influencer preview event for their Charleston storefront opening amid COVID-19 and abiding by all CDC regulations and recommendations for safety, garnering the following:

    MEDIA APPOINTMENTS: 11

    COVID-19 Limitations: 47 media invites sent

    INFLUENCER ATTENDEES: 15

    COVID-19 Limitations: 33 influencer invitations sent

    PRESS PLACEMENTS: 7

    ONLINE READERSHIP: 40.4M

    COVERAGE VIEWS: 222K

DERMATOLOGIST

  • A new dermatology practice brought us on for both Public Relations and Social Media Marketing services spanning nearly two years amid the opening of its practice in Charlotte, NC.

  • In addition to establishing strategic community partnerships, we pitched local, regional, and national publications placing the brand at the forefront and positioning their board-certified dermatologist as an expert source to develop their brand, gain new patients, make connections within their community and secure organic and earned exposure. For their social media, we adhered to all HIPAA compliance. We curated a feed that was educational and inspiring while showcasing the personality of the team and the office and providing information on the services and treatments provided. Additionally, we maintained all website pages, provided copywriting, and built and designed additional website content pages and intake forms, as well as blog content creation and strategy to maintain consistency across all brand channels and keep their content fresh and up to date.

  • Public Relations:

    PRESS PLACEMENTS: 52

    ONLINE READERSHIP: 5.49 Billion

    COVERAGE VIEWS: 6.27M

    AVERAGE DOMAIN AUTHORITY: 70

    Social Media Management:

    TOTAL IMPRESSIONS: 500k

    TOTAL ENGAGEMENTS: 24.6k

    ENGAGEMENT RATE: 5%

    TOTAL LINK CLICKS: 175

    TOTAL NEW FOLLOWERS: 1.6k

*This client requested to remain anonymous

ON THE GULF PROPERTY MANAGEMENT

  • A new dermatology practice brought us on for website design and development for the launch of their business in Naples, FL.

  • We designed, developed and optimize a website for On the Gulf to boost the brand's digital presence, build brand awareness, and provide credibility to current and potential clients. Additionally, we provided social media set up and provided one-on-one consulting to provide education, recommendations, and best practices.

  • A fully designed, multi-page, optimized website with consistent branding and SEO-focused copy.

    Preview Here.