5 Things You Should Look for When Hiring a Publicist for Your Business
Not to state the obvious, but you need to work with someone who is a good communicator both as a writer and as a speaker with serious attention to detail.
You need to work with someone who is confident and prepared to communicate and educate you about how and why they need to utilize specific PR tactics to achieve your goals. A huge misconception with those who aren’t “in it” every day is that they may think all they may need is a press release and they are good to go. It’s important to have someone who can explain all of the options available to you for you to reach your target audience and help you in managing your expectations along the way.
You need to work with someone who is friendly, approachable, and personable. As a PR professional, they will be navigating all kinds of people with varying needs. They need to be able to approach any situation and any person with ease.
You need to work with someone who is able to be sharp, nimble, and able to juggle. Handling PR for a multitude of clients, usually in different industries, means your publicist is doing a lot of context switching and has a lot of priorities to focus on at once. Additionally, as we know things can happen at a moment’s notice whether it’s a crisis for a client, a national tragedy, a bad storm, etc. so you need to have someone who will be able to handle whatever is thrown at you swiftly.
You need to work with someone who is curious and enjoys learning. The PR and marketing landscape is constantly evolving so partnering with a publicist who is staying on top of trends and continuing to build their experience is key. Additionally, you need to work with someone who either is already familiar with your industry or will dive in and learn everything they can about your industry to serve you effectively. Last, you need to be working with someone who wants to get to know you and get to know you well.
If you’re looking for a publicist who checks all of the above, you’re in the right place.
